Leora Amir


Meaning of Leora : fem. name /origin: Heb./
Light; Brings the light.
Light n. origin: OE/ The power of perception by vision.
Objects are rendered visible. That which furnishes or is a source of light as the sun, a star, a candle, a lighthouse etc.

40 years ago you might have met me walking down the street in a t-shirt that read “FOOD for PEOPLE not for PROFIT”.

Even then I was bringing light to important issues and becoming an advocate for truth.

I am always seeking higher standards for what I put into my body and out into the world.

It has been a constant theme in my personal and professional life, with a successful career in law, education, entrepreneurship, leadership and now health and wellness.

My family’s health has always been a top priority in my life.

I experienced a personally profound time when my daughter became ill and was misadiagnosed and improperly treated for over 17 years.

During this time, my search for answers intensified, and I found some shocking and suprising facts about the choices available in health and wellness.

Like many facing difficult health choices, I sought out experts, doctors, and treatment amidst a sea of misinformation. Sadly the choices often only managed symptoms and never offered any prevention or cure.

As a result, I immersed myself in learning the science behind what truly nourishes and heals our bodies.

I became a Board Certified Health Coach as well as a graduate of the Institute of Integrative Nutrition and partnered with the highest rated nutrition company in the world, USANA.

This Gold Standard company has not only changed my life, but the lives of my family and led me to fulfilling my mission by helping people take back their health and wealth.

To learn more about my journey and the accomplishments I celebrate, keep reading below.

“If you are looking for a fabulous health coach – look no further!

The impact Leora has had on my life is amazing. She approaches
 each issue with clarity and vision. She has truly made a diffference
 in my life.” Lee M

Are you ready to take back your health?



Leora Amir, J.D., M.A., B.A.

Leora is a Certified Health Coach and Board Certified American Drugless Practitioner, as well as a graduate of the Institute for Integrative Nutrition (IIN). She’s also an attorney admitted to practice law in the State of New York.

Leora is the President and Chief Executive Officer of Leora Amir & Associates, LLC, a workplace and personal development consulting firm specializing in Health and Wellness coaching, training and consulting.

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She leads HEALTH PRO INTERNATIONAL which provides optimal health and nutrition coaching regarding weight management, nutritional support, athletic performance, energy and skin health.

Formerly, she was Chief Executive Officer of Joint Education and Training, Inc. (JET). At JET, she offered courses to thousands of participants annually. Leora developed courses encompassing employee development, management, supervision, personal growth, sexual and workplace harassment, professional training and classes for support staff. Leora grew JET to meet the training and development needs of organizations in every sector. In addition, she offered consulting and coaching services to organizations and professionals throughout New York State and Pennsylvania.

Prior to being CEO of JET, she was Corporate Counsel for Artistic Greetings, Inc., a national mail order company.

Ms. Amir also taught at Elmira College for many years and prior to that at Corning Community College.

She holds a Doctorate in Law from Syracuse University, a Masters degree in Education and a Bachelors degree in Political Science from Tufts University, and is an attorney admitted to practice law in the State of New York.

Leora’s passion for teaching earned her many related accolades. While teaching full-time at Corning Community College, she won The State University of New York’s Chancellor’s Award for Excellence in Teaching and The Trustee’s Merit Award. While at Elmira College, she won the Alpha Sigma Lambda Award for Excellence in Teaching.

Leora is the quintessential professional and always commits her time and energy to help her community, individuals and organizations to grow and prosper.

As a result of her energy, vitality, and skills she was the recipient of the Women of Excellence Award from the Seven Lakes Girl Scout Council, and the 5th Annual Tribute to Women Award, given by the YWCA of Elmira and the Twin Tiers. She was awarded the prestigious, international ATHENA Award presented by the Chemung County Chamber of Commerce. Leora received the Women Who Make A Difference Award given by the State of New York Division for Women and The Women’s Center of the Southern Tier.


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